ALTER EGO
ADVERTISING
PACKAGING
BRANDING
AlterEgo, an innovative wine company focused on bringing non-wine consumers into an new unique brand.
Alter Ego is a start up company looking for an identity that draw consumers into their products in a new innovative way. Alter Ego wants to incorporate the arts or trendy eras into their branding or products.
Create a unique brand that brings users in by promoting different design styles or trends with a more modern twist.
LOGO
The logo was created to make the user feel multi-dimensional, as if they were looking at a portal into a new world. A world in which they want to visit but not without the liquid courage.
THE
ELEMENTS
COLORS
ILLUSTRATIONS
TEXTURES
PACKAGING
The packaging design for the personality collection is based on the roaring twenties era with lots of unique shapes and patterns that will draw in the consumer to make each personality type flare.
BREAKFAST WINE
DESSERT WINE
AlterEgo's advertising is bold, simple and straight forward. The use of the bottle large designs is to grab users attention with much negative space and simple type to solidify the look.
AlterEgo's mobile site adds to the wine-tasting experience allowing the user to understand the feeling of originality with a hint of uniqueness.
DESKTOP
